Perspectives

Thinking out loud —
on leadership, finance, and AI.

Leadership Series
On leading people,
building culture.

A series of reflections on what leadership actually looks like across 32 years and four continents — not theory, but lived experience.

Can a CFO Actually Be Liked?

The CFO is the person who says no. The one who challenges the budget. The one who asks the uncomfortable questions. And yet — the best finance leaders I know are also among the most respected people in the room. Not feared. Respected. There is a difference.

"Finance's role is to enable and protect."
Vision Inspires. Culture Delivers.

Vision without culture is just a presentation. I have sat in enough strategy offsites to know that the slides rarely fail. It is the invisible force between people — the way decisions are made when nobody is watching — that determines whether the Vision ever becomes real.

"Talent does not leave companies. Talent leaves cultures."
The Loop Nobody Talks About

Vision. Mission. Strategy. Tactical Plan. Clean. Linear. Easy to teach. But here is what reality taught me across 32 years: it is never linear. Vision and Strategy are in constant conversation. And the skill nobody puts in a framework — political savviness — is what determines whether good strategy actually moves.

"Numbers point the way. Vision is what makes people want to walk."
Servant Leadership Runs Both Ways

Everyone talks about servant leadership as if accountability only flows downward. It does not. The team is accountable for results. The leader is accountable for creating the conditions that make results possible. A servant leader who is not serving is simply not leading.

"Unbossed leadership. People do their best work when trusted, empowered, and held accountable."
The First 90 Days — Done Right

Walking into a new organisation as a senior leader is one of the loneliest professional experiences there is. Everyone is watching. Nobody is telling you the real story. I ran a New Leader Assimilation session in Hong Kong with my MEA team. It changed everything — because it gave the team permission to tell the truth.

"Reflection turns daily tasks into meaning."
The CFO Who Cooked, Rode, and Played Guitar

32 years. Four continents. Thousands of colleagues. The ones I remember best are not the ones I managed. They are the ones I cooked with, rode motorcycles with, played guitar with at midnight in a Changzhou hotel bar. Connection is not a soft skill. It is the infrastructure of trust.

"The best professional relationships I have are built on something that has nothing to do with work."
AI & Finance Series
On artificial intelligence —
honest, not evangelical.

A CFO's unvarnished view on what AI can do, what it costs, and where the hype outruns the numbers.

Tokenmaxxing — The CFO's Guide to AI Spend

A 42-second sketch went viral: CEO finds out tokens cost money. It was funny. It was also the most accurate financial education on AI spend I had seen that week. Every query costs something. At scale, the costs compound. Most finance teams have no framework for controlling them.

"Efficiency is not optional. It is the CFO's job — in AI as in everything else."
Where Are the Gatekeepers?

557 likes. 63 comments. Unanimous applause for sovereign capital deployed across the entire AI value chain. My reaction as a CFO: where is the investment committee? Committed capital is not deployed capital. A pledge without a drawdown schedule, IRR model, and exit thesis would not pass any investment committee I ever sat on.

"Narratives inspire. Returns sustain."
The SpaceX IPO — A CFO Perspective

$1.77 trillion valuation. 4% of the company offered. $75 billion raised. The numbers are historic. But the questions a CFO asks are different from the questions a retail investor asks — and the answers are not as clean as the headlines suggest. This is not financial advice. It is financial thinking.

"Size is not the same as conviction. Hope is not a financial model."
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Tuesday mornings, UAE & Europe time. Finance, leadership, AI — no filler.
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